Every Child Matters Orange T-Shirt

Every Child Matters T-Shirt

Honour. Reflect. Wear with Purpose.

Welcome to our shop, where Everything is Endearing — and nothing is more heartfelt than wearing a message that matters.

The Every Child Matters T-shirt is more than just clothing — it’s a statement of remembrance, reconciliation, and unity. Worn each year on September 30th for Orange Shirt Day, this shirt honours the survivors of residential schools, acknowledges the children who never came home, and supports the ongoing healing journey of Indigenous communities across Canada.

This powerful movement began in 2013, inspired by Phyllis Jack Webstad, a survivor who bravely shared how her bright orange shirt was taken from her on her first day at a residential school — a symbol of her identity and spirit being stripped away. Her story sparked a national conversation and a day of reflection.